Monday, February 21, 2011

web internet marketing


It snowed here today in Redmond. While the team is spending a lot of time indoors working on the final version of Internet Explorer 9, we think it’s time to plan on going somewhere warmer.


Building off the excitement from last week’s IE9 Release Candidate event in San Francisco, we have another event on the horizon for IE9.


As we talked about yesterday, there’s already tremendous momentum for IE9.  Last week, we announced that IE9 Beta has had 25 million downloads thus far – and the IE9 RC we released on the 10th has already been downloaded over 2 million times! 


So what’s next? We like the sound of Texas in March.


Next up for the IE9 team is a Beauty of the Web party at SXSW. At beta, we introduced the concept of the beauty of the web, the rich immersive next-generation web taking advantage of standards, hardware acceleration and the new IE9 UI.


On Monday, March 14th at SXSW, we’ll be celebrating the developers and designers who are making that beautiful web a reality. If you’re coming to SXSW, join us for free drinks and live music from Yeasayer, the Head and the Heart, and Fences at Austin City Limits Live. It’s a party you won’t want to miss.



The night will kick off with a press event just before the party as well. Bloggers, if you are going to SXSW and want to join the press event, send us an email.


We look forward to celebrating with you in Austin.


Ryan Gavin
Senior Director, Internet Explorer Business and Marketing


It snowed here today in Redmond. While the team is spending a lot of time indoors working on the final version of Internet Explorer 9, we think it’s time to plan on going somewhere warmer.


Building off the excitement from last week’s IE9 Release Candidate event in San Francisco, we have another event on the horizon for IE9.


As we talked about yesterday, there’s already tremendous momentum for IE9.  Last week, we announced that IE9 Beta has had 25 million downloads thus far – and the IE9 RC we released on the 10th has already been downloaded over 2 million times! 


So what’s next? We like the sound of Texas in March.


Next up for the IE9 team is a Beauty of the Web party at SXSW. At beta, we introduced the concept of the beauty of the web, the rich immersive next-generation web taking advantage of standards, hardware acceleration and the new IE9 UI.


On Monday, March 14th at SXSW, we’ll be celebrating the developers and designers who are making that beautiful web a reality. If you’re coming to SXSW, join us for free drinks and live music from Yeasayer, the Head and the Heart, and Fences at Austin City Limits Live. It’s a party you won’t want to miss.



The night will kick off with a press event just before the party as well. Bloggers, if you are going to SXSW and want to join the press event, send us an email.


We look forward to celebrating with you in Austin.


Ryan Gavin
Senior Director, Internet Explorer Business and Marketing


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Thursday, February 17, 2011

Secrets to Making Money



Life is anything but a beach for "Real Housewives of Atlanta" stars Nene and Greg Leakes.  Greg's 34-year-old son, Damian Leakes, is now spilling the beans about his stepmama and Greg.  And it ain't pretty.


 


Read on for the divorce details Nene doesn't want you to know...


Who needs enemies when you've got family like this?  Greg's son, Damian, and Nene's step-son, has been threatening to air out his parents' dirty laundry for a while now. 


Damian recently told Radar that Greg and Nene are on the verge of making their divorce happen, despite Nene telling press and media that reports of their split are untrue.  She claims they are just going through a rough patch but she has not moved on to another man and they are very much still together, even though we can't remember the last time we saw her wearing her wedding ring.


But it gets worse.  Damian says once Greg married Nene after meeting her at the gentlemen's club, he kicked all his kids out of the house!


"Once he met her he kicked us out of the house," Damian said, "the young siblings went to my mom's, and he just ran off to start a whole new life literally in front of our faces."


The kids have never been acknowledged on the show.  And now, Greg is demanding Nene to pay him back a whopping $300,000 he allegedly spent to make her a star-uh.  Not sure if that includes all the body sculpting she recently got done.


Damian says, "Nothing has been filed, but lawyers have been retained," Damian said.


"Gregg is also trying to get $300,000 back, but NeNe doesn't want to give him anything.


"She (NeNe) wants to keep the house and move on with her life. They're trying to portray it as 'we're not getting divorced' and they're trying to work it out right now, but that's not the case."


Damian said, "She wants to keep the house and move on with her life. They're trying to portray it as 'we're not getting divorced' and they're trying to work it out right now, but that's not the case."


And about where all the couple's so-called money came from: 


"That's pretty much what the kids are trying to figure out because we never knew that that kind of money was available or within reach to put into that kind of project," Damian said.


"At the time when the show started was when we all started really bumping heads with NeNe and Greg.


Damian claimed the hundreds of thousands of dollars spent on NeNe was used to portray "a lifestyle."


"You have to keep up with the Joneses, so to speak," Damian said.


On where all that money went:


"He [Gregg] feels like he put her where she is... he feels that she wouldn't be anywhere if he didn't give her the money to put her where she needs to be.


"He feels like he made her because he gave her a lifestyle everyone wanted to see. She feels like he should have supported her and had her back. NeNe does have a selfish quality and so does Gregg and eventually over time they're going to butt heads like what they're doing now.




"They're both stubborn. No one wants to give up anything. Everyone wants to say it's you're fault.


"My dad has always wanted to -- even if he didn't have it -- live the good life. And when they got together it was a monster being created. And this is what happens when the monster grows three heads.


We haven't verified this is his actual Twitter account yet, but it's looking like it is.  Here's what he said back in August when he was trying to sell this story to our homies over at Allhiphop:


 


@allhiphopcom got sum REAL dirt on my stepmom nene leakes. On my dad greg too. Tried 2 spare em but fuck it

This greg son. Tired of da leakes name being dogged out. We bout to expose greg AND nene. Stay tuned


8:12 PM Aug 24th, 2010 via mobile web .There are ALOT of secrets! This is Greg leakes son. The REAL leakes family is tired of the b.s.! Time to expose the TRUTH!



Wow.  Let the Splitsville drama continue...


Source



(Editor’s note: Curtis Smolar is a partner at Ropers Majeski Kohn & Bentley. He submitted this column to VentureBeat.)


A reader asks: My business is in an industry where sales people and software engineers are often recruited by competitors.  How can I protect my company from being raided?


Answer: Employers use what are called restrictive covenants to protect trade secrets and prevent employees from unfairly stealing clients and/or information.  Courts heavily scrutinize these covenants so it is imperative to have a seasoned attorney assist you with writing one that will be enforceable under the laws of the state where your company is located. (Just missing a few words can create tremendous grief for an employer.)


There are a variety of these available, but let’s look at the most common:


Non-disclosure agreeements: Non-disclosure agreements (“NDAs”) are one of the most effective and commonly used solutions to this problem.  An NDA protects information that is a trade secret – data that has economic value (actual or potential) due to its exclusivity and is something you’re making efforts to keep secret.


Taking trade secrets without the owner’s consent is called misappropriation and if an employee misappropriates a trade secret, a company has the right to recover:



  • Actual damages it suffers from the theft

  • Repayment of the money made by the employee (or his new employer) as a result of the trade secret theft

  • Injunctions requiring the return of the stolen property

  • Attorney’s fees


To ensure the full protection of an NDA, you’ll need to require the employee to sign a confidentiality agreement when they come on board that defines the scope of information your company is trying to protect.  This can be anything from a company’s secret sauce to pricing, lists and business processes.


Additionally, the NDA should contain a proprietary inventions assignment agreement (PIAA), which ensures that all work products created by the employee belong to the company and not to the employee – and the employee has no right to take them when he or she leaves the company.  This can include everything from software programs to customer lists to website designs to pricing.


Covenants not to compete – Better known as non-compete agreements, the enforceability of these varies dramatically from state to state.  In the states in which they are enforceable, like New York or Massachusetts, they can be very powerful tools.  In other states, like California, they are generally prohibited.


California specifically has a statute stating that restrictive covenants not to compete are presumed invalid unless specific circumstances apply.  For example, if the owner of a company sells their business, a non-compete may be enforceable against him or her in California.


For the states where these are enforceable, there are still some restrictions based on the duration of the agreement, geographical location and the breadth of activity prohibited.


Additionally, in many cases it doesn’t matter where the agreement was entered into or what the laws are there. If the employee moves to another state, either during or after employment, things can become muddled. So, it’s best to use non-competes with great caution. They may not be as effective as you initially think.


Non-solicitation – There are basically two kinds of non-solicitation agreements – non solicitation of employees and non-solicitation of clients.


Non-solicitation of employees is generally enforceable in most states, but a non-solicitation of clients may be considered an unfair restraint on trade.  The exception in those situations is if the non-solicitation agreement is necessary to protect trade secrets.


Non-solicitation agreements are generally less onerous then covenants not to compete and typically more enforceable.


Startup owners: Got a legal question about your business? Submit it in the comments below or email Curtis directly. It could end up in an upcoming “Ask the Attorney” column.


Disclaimer: This “Ask the Attorney” post discusses general legal issues, but it does not constitute legal advice in any respect.  No reader should act or refrain from acting on the basis of any information presented herein without seeking the advice of counsel in the relevant jurisdiction.  VentureBeat, the author and the author’s firm expressly disclaim all liability in respect of any actions taken or not taken based on any contents of this post.


Next Story: Sony Ericsson’s Xperia Playstation Phone to launch on Feb. 13 Previous Story: How HP designed its new angled touchscreen desktops (video)




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Tuesday, February 15, 2011

Making Money Web


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Friday, February 11, 2011

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Many artists, business owners and organization members have online shops at CafePress.com, which is a website that allows you to make novelty items imprinted with your own images and logos. Anything from bags to caps to t-shirts to drink coasters can be created and sold from your own CafePress shop. You can create your own external site linking to your CafePress shop, or you can simply use the space provided by the company. If you've set up your CafePress shop, but aren't making money, here are some tips to boost your sales and traffic.

Titles & Descriptions

The reason you aren't making money with your CafePress shop might have something to do with your titles and descriptions. Not only must you appeal to people who land on your CafePress page, but you must also find ways to get shoppers there in the first place.

One of the best ways to do this is to maximize your use of keywords. This will improve your search engine ranking and will help people to find your CafePress shop more easily. The title and description of each of your products should have the keyword mentioned at least once, perhaps twice in your description.

Furthermore, it is important that your description is both informative and entertaining. Why would someone want to buy your product? Appeal to your target market's desires and you'll sell far more products at CafePress. For example, if you sell sports-related merchandise, you might want to talk about showing team spirit or making other sports fans jealous.

Designs

Many people who start CafePress shops start creating products with designs that just don't fit. For example, if your logo is square and you use the same design for every product, it's going to look strange on a button or clock. Make sure that your design is the same shape as the product on which it will be emblazoned, and be careful about logos or designs with tiny lettering.

You also have to think about color schemes when creating your designs on products. A design that would look great on a white t-shirt might look terrible on a black baseball cap or an off-white bag. No matter how much your audience wants to support your company or organization, they aren't going to buy products that aren't aesthetically pleasing.

Images

After cruising CafePress shops for more than an hour, I started to notice a trend: poor quality images. If you take an image that is designed for the Internet and try to put it on a product, it's not going to come out like you think. Most web-quality images have a resolution of about 72 dpi (dots per inch), while an image for your CafePress shop should have between 150 and 200 dpi.

In addition to the quality of the image, you also have to consider mass appeal. A picture of your pet rabbit might have significance to your family and friends, but is someone you don't know from the other side of the country going to want the rabbit on his t-shirt? This doesn't mean you can't use personal images, but make sure you create them with mass appeal in mind. Add an attractive border and a funny saying about pet rabbits and you might have yourself a winner.

Pricing

You might think that the cap with a picture of your horse on the front is worth $40, but do you really think that anyone else is going to share your opinion? This doesn't mean that you should price your CafePress products under market value, but you should keep them within reason. Sometimes it helps to start off selling your products at a lower price to engage the interest of shoppers, then raise them slowly to the point at which you would like them to be.

Of course, some CafePress shop owners have experienced the exact opposite with their pricing. The owner of ZapGraphix.com recently stated in her article that she noticed a sharp increase in sales when she raised her prices last month. Perceived value is important in any type of sales, including CafePress, so don't lowball your prices or customers will assume that you produce low-quality work.

Offline Advertising

Just because your CafePress shop is located online doesn't mean you can't promote your work offline. Do you wear your t-shirts or carry your handbags? Is your computer mouse cushioned by your own CafePress mouse pad? You can even get mobile by featuring your bumper stickers or license plate covers on your car.

You can even put out flyers in your community or create brochures to send out to local businesses. Promoting your CafePress shop should be a high priority if you want to increase your sales.

Tuesday, February 8, 2011

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

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Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

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Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

Comcast-NBC Deal Could Mar News Corp's Cable Programming Margin.

Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

Comcast-NBC Deal Could Mar News Corp's Cable Programming Margin.

Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

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Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

Comcast-NBC Deal Could Mar News Corp's Cable Programming Margin.

Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

Comcast-NBC Deal Could Mar News Corp's Cable Programming Margin.

Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”



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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

Comcast-NBC Deal Could Mar News Corp's Cable Programming Margin.

Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”



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Comcast-NBC Deal Could Weigh on <b>News</b> Corp&#39;s Cable Programming <b>...</b>

Comcast-NBC Deal Could Mar News Corp's Cable Programming Margin.

Olbermann to become “chief <b>news</b> officer” of Al Gore&#39;s cable <b>...</b>

First, Arianna Huffington gets $315 million from AOL for the HuffPo and winds up with editorial control of their entire content. Keith Olbermann gets … a nightly news show on an all-but-invisible cable channel and editorial control of ...

Keith Olbermann is Current TV&#39;s new Chief <b>News</b> Officer - From <b>...</b>

Greetings from Keith Olbermann, Chief News Officer of Current Media! And awayyyyyy we go! #FOK.”